CUBO 2.0: LESS IS MORE
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At The Mall Luxury Outlets Florence, the unusual exhibition spaces for the brand Chloé, designed and produced by Cagis.
The project is called CUBO 2.0: the naming explicates the cleanliness of the design and the modernity of contemporary pop up stores .
CUBE 2.0 is a “container” clean and basic, simple only in appearance.
It fully responds to the rules of contemporary marketing that requires spaces where the exhibits are boosted by an embracing, but not prevailing, architecture.
